Answer four questions first with a number
Read entrepreneurial cases and first confirm who the numbers belong to, what period they correspond to, what indicators are used, and who provides them. The company, product and individual founder are not the same object; cumulative income and monthly income are not in the same period. In the absence of this information, it is difficult to compare even if the amounts are prominent.
How to distinguish common calibers
- Revenue and profit: Revenue cannot replace the results after deducting various costs. Net profit will not be estimated without disclosing costs.
- Orders and payment collection: Check the contract, amount delivered and payment received separately.
- Subscriptions and one-time sales: Recurring income cannot be directly juxtaposed with one-time transaction amounts and is called ongoing monthly income.
- Corporate transactions and personal income: The consideration in the acquisition announcement does not equal the personal income of a certain founder.
Multiple products need to be deduplicated by business group
1811 Labs’ annual review involves a shared team and multiple products; Wix’s Base44 announcement is an acquisition. They answer different questions. If the same person or the same studio operates multiple projects, personnel and common costs cannot be counted repeatedly with the number of products; company sales cannot be written as daily sales of products.
The calculation only checks arithmetic and does not prove real operations.
Assuming there are 100 orders of 7,000 yuan each, simply multiply them to 700,000 yuan. This is an example of a calculation constructed by ChinaOPC; it still does not prove that the order was fully fulfilled, paid for, or profitable. Similarly, multiplying the number of registered users by the subscription price can only yield a hypothetical number and cannot be regarded as recognized revenue.
If the advertisement uses business data, it is also necessary to check the source of citation, scope of application and time. The reading list here is the ChinaOPC editing method; specific advertising matters should refer to the original official legal text and actual business review, and cannot rely on the sentence "cases are for reference only" to fix exaggerated titles.
Extended reading: Base44 transaction data research; Editorial and source standards.