Choosing First Trial Users: Willing to Talk Does Not Necessarily Mean Having the Problem

Reports on entrepreneurial resources and light products provide the background for this topic. The following are ChinaOPC’s original research methods and do not claim that the entrepreneurs in the source used the same testing methods.

Participants need to have current tasks to be completed

Simulate data collection products, giving priority to people who really need to organize materials in the near future, rather than friends who are only interested in AI. Understand what he is doing now and what obstacles he encounters, and then invite him to use it without telling him in advance which function he should find valuable.

Observation behavior and evaluation are recorded separately

Whether it was completed, where to seek help, and whether the results were actually used are recorded separately from "feeling good". After the trial is over, you can ask if you are willing to continue and what changes need to be made, but you cannot turn your verbal approval into a paid commitment.

Small sample conclusion keeping range

One type of task verification is effective, but it does not mean that it is applicable to all industries. First, summarize the common obstacles and unsuitable groups before deciding on the next round of recruitment. Trial participation and data use must be consented, and orders cannot be manufactured or failure feedback hidden to prove demand.

Extended reading: OPC Special Topic.