A People's Daily report described the advertising work of Zhou Wenqiang, a visual-communication student at Zhejiang University of Science and Technology. Republished on the Cyberspace Administration of China website on June 8, 2026, it said he refined copy around customer ideas and generated visuals using tools such as Kling. This concerns that student entrepreneur, not others sharing the name.
The reported customers needed advertisements for small and micro businesses. The account also described Wenzhou's Kongshanzhu platform providing technical support and order connections for one-person companies. This is part of the operating context; omitting it would wrongly attribute all progress to generation tools.
Editorial analysis: customers commission a film expressing product and brand intentions. Generated images are intermediate work. Clear requirements, coherent storytelling and suitable visuals affect acceptance. Visual-communication experience may help translate abstract requests into production tasks; this is workflow-based interpretation.
Readers can list briefs, scripts, storyboards, generated assets, edits and acceptance records, then identify human and AI contributions at each stage. This is our research framework. The report neither disclosed the full project process nor established that Zhou used this framework.
Per-order length, price, revision rounds, tool fees, channel shares and net profit were not disclosed, and all collaborators were not verified. The case helps explain a delivery approach but cannot yet establish a newcomer's average order value, returns or payback period.